AWESOMENAUTS Launching Kickstarter for Expansion

Ronimo, the indie developer behind Swords and Soldiers and the side-scrolling MOBA Awesomenauts, is launching a Kickstarter campaign to fund their next project, an expansion for Awesomenauts called Starstorm.

The expansion adds new story lore along with three new characters: Ted McPain, a brawler; Sentry X-58, a tank; and Skree, an assassin. There are also a lot of new features slated for this expansion, such as a spectator mode, global chat, more controller support (important since the game is being ported to the PS4), and more music.

Their goal is $125,000, but they have stretch goals all the way out to $630,000. Backer rewards include copies of the game, in-game icons, t-shirts, vinyl soundtracks, and custom skins and voice recording. What do you think of this project? As a fairly established developer, do you think Ronimo should be utilizing Kickstarter this way?  With the success of Swords and Soldiers and the original Awesomenauts game, I think that maybe it's time for them to pursue more standard methods of funding, but what are your thoughts?