A.I. Tech Is Being Developed To Create Films You Won't Complain About
There's a company right now making a bold claim that its technology will one day be how Hollywood makes their films. Variety says that ScriptBook hopes to one day replace those pesky Hollywood producers and be the new system of greenlighting or rejecting films in the movie industry. The tech looks promising, as ScriptBooks deep learning has already proven it's capable of predicting more box office failures than top Hollywood executives. For example, a retroactive study done on Sony's released films from 2015-2017 resulted in ScriptBook identifying 22 of the 32 films that lost money in that time. It still isn't perfect, but there's probably more than a few Sony executives mentally doing the math at how much money they would've saved had those 22 films not been made.
So how does it work? Deep learning is the short answer, but essentially it evaluates the film and its box office success based on things such as the film's plot, characters, and potential MPAA rating. Specific details on its analysis weren't revealed, but apparently, the A.I.'s knowledge is rooted in its evaluation of 6,500 films.
It sounds like interesting tech, but do we really want to live in a world where the only films that are made are the ones where a machine predicts it'll make the people who made it a lot of money? I go back and forth on this, as while common sense would tell me films I would spend money on would churn out more often than not, I also think of the films I love that didn't do all that well at the box office. What are your thoughts on all this?